Chanel Brings the Beach to the Runway

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesStephane Cardinale – Corbis

The set wizards at Chanel brought a boardwalk, lifeguards, and a whole actual ocean with waves lapping along a sandy shore inside the Grand Palais. How on earth they pulled this off I can hardly imagine but it must have been very expensive. But this is Chanel and this is luxury!

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

Models walked along the beach barefoot and then slipped into clear PVC double C logo slides as they walked up the stairs by the photo pit, to finish their runway walks along a boardwalk. Some models carried their shoes along the beach, while others were clipped to their bags.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

The clothes were fun, just as a beach vacation in the South of France should be. There were tweeds of course, but they were less buttoned up, and more beach cover-up.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

Lagerfeld leaned into a retro logo-mania, with brightly colored cardigans and ’80s prints.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

He leaned into the late ’80s/early ’90s revival with blazers and bike shorts.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

The beach theme carried over to accessories, with beach ball and terry cloth bags, as well as gaudy-in-a-good-way logo crystal earrings and belts.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

The show also proposed a new way for wearing a bag: wear two at a time.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesDominique Charriau
Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain

At the end, Karl Lagerfeld came out from a thatched roof beach hut to surveil his empire.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesDominique Charriau

He seemed pleased.

Chanel : Runway - Paris Fashion Week Womenswear Spring/Summer 2019
Getty ImagesPascal Le Segretain