The set wizards at Chanel brought a boardwalk, lifeguards, and a whole actual ocean with waves lapping along a sandy shore inside the Grand Palais. How on earth they pulled this off I can hardly imagine but it must have been very expensive. But this is Chanel and this is luxury!
Models walked along the beach barefoot and then slipped into clear PVC double C logo slides as they walked up the stairs by the photo pit, to finish their runway walks along a boardwalk. Some models carried their shoes along the beach, while others were clipped to their bags.
The clothes were fun, just as a beach vacation in the South of France should be. There were tweeds of course, but they were less buttoned up, and more beach cover-up.
Lagerfeld leaned into a retro logo-mania, with brightly colored cardigans and ’80s prints.